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Willow & Cole

First conceptualised in the USA, baby showers have become increasingly popular across the UK. An excellent way for family and close friends to gather together and celebrate the upcoming arrival of a new addition. A newborn baby or a baby-in-waiting becomes the perfect excuses for a party. However, what baby gift to buy expectant parents can soon become a dilemma of epic proportions.

Fear not! We at Willow and Cole although a little biased have explored the latest Baby Shower Gift trends sweeping the UK below.

The gift of time?

A new phenomenon which has swept its way over the pond from the US is being able to offer your time as a baby sitter for exhausted parents. This can be as little as sitting in one evening and looking after the little cherub, so Mum and Dad can take some time out and enjoy time away from nappy sacks and baby bottles.

An excellent thought as a baby shower gift however this can be fraught with the danger of other cynical attendees and possibly the new parents thinking that you are trying to save the expense of providing a physical gift. In our opinion great in addition to a tangible baby shower gift. Practicality boring or useful?

Choosing a baby shower gift can often that is practical meant you were torn between choosing between a muslin cloths and baby grows. But no more!
At Willow and Cole we decided this should not be the case and have produced a range that is not only stylish but practical for everyday use from our luxury cashmere baby blankets, baby girl dresses to easy change knitted kimono starter sets all presented in our signature gift box will sure to have all guests swooning.

Budgets – Whether your budget is £15 or £200 here at Willow and Cole we cater for all such situations. Our natural olivewood baby brush at £22 is gift packaged in our Willow and Cole box provides a practical yet luxury gift helping in the prevention of cradle cap for newborn with its soft goat hair bristles and natural olivewood stem.

Alternatively explore our luxury range that combines various gift options from baby blankets and soft toys to dresses and rompers.


Providing long lasting durability often comes at a price. But no more! The rise in the discerning mom has given rise to a focus on sustainable gifts that are manufactured with everyday baby activities in mind. All our products at Willow and Cole are manufactured from 100% natural materials from organic cotton to our cashmere long tried and tested with generations of parents the world over.


A great idea if baby name and gender is known. The huge popularity of personalised gifts has meant this could no longer be seen as a unique baby shower gift here in the UK. Beautiful nevertheless and an option for the budget conscious with personalised gifts starting from £20.


Muted colours from greys to ivories and whites represent timeless luxury and thus are proving ever more popular as baby shower gift colours in the UK market.

With the recent arrival of Prince Archie Mountbatten Windsor both parents have opted for gender neutral colours in both nursery and clothing and in celebration we at Willow and Cole have introduced our very own Regal Cashmere Cardigan and Olivewood Brush Set. 

At Willow and Cole we provide luxury new-born gifts ranging from natural baby hair brushes to boys dungarees and baby girl dresses and cardigans right through to our luxury cashmere baby blankets we are sure that one of our stunning baby shower gift ideas could be the perfect gift for soon to be parents.